Collaboration Swarovski and Shangri-La


We love to create opportunities and get the most out of everyone’s Christmas decoration. A good example is how we introduced Swarovski to the Shangri-La and helped them to setup a unique collaboration. To promote Swarovski Crystals in a stylish and abstract Christmas tree frame, 7-meter-tall, designed and produced by The Xmas Designers. This frame was filled with thousands of Crystals which could be purchased by Shangri-La guests, with revenue donated to Shangri-La’s Charity program. The crystals were also used as gifts for VIP guests.

Client: Jing An Shangri-La
City: Shanghai
Country: China